Viva Hen Rebrands With Revamped Emblem

Viva Hen, a quick-casual Peruvian rotisserie restaurant, is refreshing its model identification with a new logo and packaging, based on a firm press release.

The rebrand debuted at Viva’s newest location in Greenville, South Carolina, which opened in August, and can begin rolling out to different shops this fall.

The up to date brand is highlighted by the model’s signature orange shade and makes use of a modern, edgy typeface. Viva worked with Charlotte-based mostly advertising and marketing company Black Wednesday to dig into the model, perceive its growth technique and collaborate on creating a look that demonstrates the corporate’s tradition, audience and imaginative and prescient.

“Viva Rooster has finished a lot of rising up over the previous eight years, evolving from a single location to thirteen shops in three states with more on the way,” Gerald Pulsinelli, Viva Rooster CEO, stated in the release. “Guests will start seeing the brand new identity in stores in September and we’ll transition everything to the brand new branding through the new 12 months. With this new identity, we would like to make sure everybody is aware of the place we came from, who we’re and what we imagine.”

Based by Randy Garcia and chef Bruno Macchiavello in 2013, Viva Chicken goals to ship the hottest, freshest hen made with Macchiavello’s family recipes.

Viva Hen operates thirteen places across the Carolinas and Utah. Two extra locations are on tap for Viva in the coming months, the company’s first Charleston space location, opening in Summerville’s Nexton Village this fall, as well as a second Greenville, South Carolina restaurant, opening in early 2022.